DUAL Financial Leader Roccoforte Promoted to Chief of Staff

DUAL North America, Inc. (“DUAL”), announced the promotion of Michelle Roccoforte to Chief of Staff from her current role of Chief Financial Officer.

As Chief of Staff, Roccoforte will be a strategic advisor and partner to John Johnson, CEO of DUAL North America, and other executives. She will be responsible for leading the execution of strategic initiatives across the organization, working closely with the executive team to drive growth and achieve annual goals, and overseeing day-to-day activities.

“I am truly excited to have Michelle in this role advising me and our leadership team,” said John Johnson. “Over the last 22 years, I have had the privilege to work with Michelle between two companies and see her grow from Staff Accountant to her most recent position as Group CFO for Align Financial Holdings. She is an incredibly hard-working and dedicated leader. Her passion for creating a positive environment for our team and for building a thriving business will be key in DUAL’s long-term success.”


Michelle Roccoforte_web_BW

Michelle Roccoforte
Chief of Staff

Roccoforte previously held the role of Chief Financial Officer of Align Financial Holdings, a subsidiary group of companies acquired by DUAL in 2021, and was responsible for leading their corporate and financial operations. Kristopher Finsel, as Chief Financial Officer of DUAL North America, has assumed the financial oversight of all DUAL subsidiaries. 

“As our business continues to grow, I am honored to take on this new challenge as Chief of Staff and am grateful for the opportunity to further drive the company’s strategic vision forward,” Roccoforte commented. “I look forward to continuing to work with the executive team to build a culture of collaboration, innovation, and excellence for our employees and our partners.”

Roccoforte has more than 30 years of experience in insurance accounting both in corporate and premium accounting. She is licensed in California as a Certified Public Accountant and graduated from San Diego State University with a Bachelor of Science in Accounting.